Conversion Rate Optimisation: Our Favourite Apps - Part Two

In the first of our three-part series, in which we reveal some of our favourite Shopify apps for achieving specific ecommerce objectives, we discussed building brand trust.

In this second instalment, we've outlined effective ways to optimise on-site conversions using apps from the Shopify eco-system.

Upselling

A frequent go-to app for product upselling, bundling, and incentive offers is SellEasy, which is designed to enhance sales by providing customers with a seamless checkout experience. With features such as product linking on product pages, automatic discounts, and customisable checkout processes, SellEasy offers a multitude of tools to increase average order value, while providing detailed analytics.

Personalisation 

Personalisation allows for the shopping experience to be tailored per customer. Octane.ai is an AI-powered tool that can help enhance engagement and conversions by taking visitors through a series of questions, resulting in personalised product recommendations. Octane.ai can be programmed to answer frequently asked questions, provide best-match product recommendations, and offer personalised discounts, helping to boost the likelihood of checkout.

Support

One of our favourite tools for streamlining customer support is Gorgias, which integrates all communication channels into a single platform. Using Gorgias, customer inquiries from email, live chat, social media, and other sources can be easily managed from one place. Additionally, automation features such as canned responses, chatbots, tracking and return requests can reduce response times, improve customer satisfaction, and streamline the end-to-end support process.

Using these apps, many stores can enhance the user experience to prompt add-to-cart and checkout conversions. However, every businesses is unique and requires its own UI and UX solutions. Contact us to find out what's recommended for your store.