Building Brand Trust: Our Favourite Apps - Part One

With a growing slew of apps available within the Shopify ecosystem, we've decided to "spill the beans" on some of our favourite apps for achieving specific ecommerce objectives in a three-part series.

One of the first and most critical steps in converting first-time shoppers is the development of brand trust with potential customers. Here are some straightforward ways to begin establishing trust with new site visitors.

Easy Returns

Customers appreciate the confidence that comes with knowing they can easily return a product if it doesn't meet their expectations. In fact, the absence of a simple returns process can often become a barrier to purchase. Customer-centric ecommerce retailers understand that offering risk-reversal return policies ultimately results in a larger number of sales.

ReturnGo often tops the list as our go-to returns automation app. Suitable for many product types, but particularly apparel retail, it allows stores to establish a seamless returns process for both the customer and ecommerce team. The app automates the return, refund, or exchange process, simplifying return initiation and back-end restocking or re-fulfilment.

Social Proof

Social proof is another key aspect of building trust. Apps like Loox Reviews enables the collection and display of customer reviews on website pages - a powerful way to establish credibility with first-time visitors. Businesses using Loox Reviews can optimise the review collection process, with features such as automated review requests and multiple display formats.

Behind the Scenes

Social media can be an excellent tool for showcasing brand personality and for generating trust with visitors. The InstaFeed app allows for the display of a "live" Instagram feeds on website pages. This is especially impactful if Instagram is leveraged to showcase user-generated content and the behind-the-scenes workings of your business, giving customers the sense that you are connecting with them in a transparent and personal way.

Many stores can leverage these apps to establish trust with new visitors. However, every businesses is unique and requires its own user experience solutions. Contact us to find out what's recommended for your store.